Blurry Recreation is a socially responsible streetwear brand founded in March of 2023. Our intention is to consciously design apparel for consumers who are excited by an opportunity to boldly and playfully express themselves.
How We Started
After a European trip of self discovery, and a series of summits on sustainability in downtown Los Angeles, our founder Jason created Blurry Recreation. Jason envisioned a company that would prioritize both edgy colorways and environmental responsibility.
It was important in the creation of our brand, to capitalize on current opportunities in the fashion ecosystem to build responsibly. As a result, we've made key decisions in offering our products that we hope to both utilize, and expand upon, throughout the existence of our brand.
From a raw materials standpoint, we spend significant amounts of time sourcing and researching earth friendly materials for our designs. Our initial launch collection is made of 100% ring-spun organic cotton. Aside from creating an incredibly soft tangible feel to the garment, organic cotton has various positive environmental benefits including a reduction in the use of pesticides, abating toxic waste in water sources, and serving as a healthier alternative for cotton farmers.
In addition to our physical product material, we're continuously researching ways to reduce the environmental impact of our packaging. For the moment, every garment is delivered in a recycled poly-mailer with specific care instructions. It's our hope that we can both educate our consumer about how to ensure the longevity of their purchase and to promote recyclability in packaging disposal to drive positive environmental change.