BEHIND THE BRAND

SHORT AND SWEET:

Blurry Recreation is a boutique streetwear brand focused on creating clothing to support self discovery. Our goal is to sustainably create pieces that translate your inner magnetism outwardly. Each collection interpretively explores themes around self-efficacy, self-actualization, and forms of self-love.

Our mission is to motivate a community of people to feel an uninhibited sense of confidence through the blur of their emotions. In connecting with you, we hope our apparel inspires you to adopt a more a playful attitude, sense of self-assuredness, and greater degree compassion in your own maturation.

For more information on our brand values and environmental commitments, please refer to our social responsibility page.

LONGER SCENIC ROUTE:

In addition to the emotional currents we want to create as brand, we've also established commitments to minimizing our environmental footprint. In creating our capsules, we've deliberately sourced eco-friendly materials and implemented responsible manufacturing processes. We believe that fashion can be both fun and conscious, and strive to be concretely at the intersection of both.

As a brand we're motivated to provide our consumers with an opportunity to experiment with bold color ways, cheeky graphics, and imaginative designs. From initial conception - our capsules are thoughtfully created to create a feeling of inspired recreation.

The decisions we make in our material choice, packaging, and partners, are collectively oriented towards advancing a more sustainable future for expressive fashion.

WANT AN EVEN BETTER SENSE OF OUR BRAND?

Click below to check out our curated Spotify Playlist:

This playlist is our music bible and the sonic foundation for a lot of our work. We're frequently adding to the playlist and using it as inspiration for our design sessions. It's our hope that exploring the songs will give you a deeper sense of the spectrum of emotions and attitudes that we attempt to convey in our collections.