BEHIND BLURRY

SHORT AND SWEET:

Blurry Recreation is a slow streetwear brand that exists to provide an environmentally conscious alternative to fast fashion. We design our collections as rotating capsules for those that take risks, experiment, and explore beyond their comfort zone. Our mission is to motivate a feeling of uninhibited confidence, through functionally bold and expressive clothing. Our collective hope for our consumers, is that our apparel can inspire a playful attitude, and sense of self-assuredness, towards any period of ambiguity in their lives.

For more information on our brand values and environmental commitments, please check out our social responsibility page.

LONGER SCENIC ROUTE:

In addition to the emotional currents we want to create as brand, we've also established commitments to minimizing our environmental footprint. In creating our capsules, we've deliberately sourced eco-friendly materials and implemented responsible manufacturing processes. We believe that fashion can be both fun and conscious, and strive to be at the intersection of both.

As a brand we're motivated to provide our consumers with an opportunity to experiment with bold colorways, cheeky graphics, and imaginative designs. From initial conception, our capsules are thoughtfully created to create a feeling of inspired recreation.

The decisions we make in our material choice, packaging, and partners, are collectively oriented towards advancing a more sustainable future for expressive fashion.

Our ultimate mission is to empower individuals to embrace their uniqueness, enjoy experimentation, and live life to the fullest, one playful outfit at a time. We aim to create a community where self-expression knows no boundaries and where every person feels confident, vibrant, and free to be themselves, especially in the face of uncertainty.

WANT AN EVEN BETTER SENSE OF OUR BRAND?

Click below to check out our Spotify Playlist:

This playlist is our music bible and the sonic foundation for a lot of our work. We're frequently adding to the playlist and using it as inspiration for our design sessions. It's our hope that exploring the songs will give you a deeper sense of the spectrum of emotions and attitudes that we attempt to convey in our collections.