BEHIND THE BRAND

SHORT AND SWEET:

Blurry Recreation is a boutique streetwear brand focused on crafting environmentally conscious, wearable confidence for risk-takers. Each collection interpretively explores themes of self-efficacy, self-actualization, and self-love. Our mission is to motivate a feeling of uninhibited confidence in our community. We hope that our apparel can inspire a playful attitude, and sense of self-assuredness towards any period of ambiguity in your life.

For more information on our brand values and environmental commitments, please check out our social responsibility page.

LONGER SCENIC ROUTE:

In addition to the emotional currents we want to create as brand, we've also established commitments to minimizing our environmental footprint. In creating our capsules, we've deliberately sourced eco-friendly materials and implemented responsible manufacturing processes. We believe that fashion can be both fun and conscious, and strive to be at the intersection of both.

As a brand we're motivated to provide our consumers with an opportunity to experiment with bold color ways, cheeky graphics, and imaginative designs. From initial conception - our capsules are thoughtfully created to create a feeling of inspired recreation.

The decisions we make in our material choice, packaging, and partners, are collectively oriented towards advancing a more sustainable future for expressive fashion.

WANT AN EVEN BETTER SENSE OF OUR BRAND?

Click below to check out our curated Spotify Playlist:

This playlist is our music bible and the sonic foundation for a lot of our work. We're frequently adding to the playlist and using it as inspiration for our design sessions. It's our hope that exploring the songs will give you a deeper sense of the spectrum of emotions and attitudes that we attempt to convey in our collections.