BEHIND THE BRAND

SHORT AND SWEET:

Blurry Recreation is a streetwear brand for those who prioritize purpose over perfection. Our goal is to sustainably create clothing that gives you confidence while you navigate your passions to clarity. Each of our releases interpretively explores wearable themes on personal growth, self-discovery, and cultivating a deeper sense of self love through surrender.

Our mission is to provide space that's in direct contrast to the over-manicured and muted earth tones of wellness and personal development culture. We want to keep you close to the playful parts of yourself as you navigate your own progress.

For more information on our brand values and environmental commitments, please refer to our social responsibility page.

LONGER SCENIC ROUTE:

Beyond the emotional texture we want to create as a brand, we've also made commitments to minimizing our environmental footprint. We deliberately source eco-friendly, long lasting materials and have brokered relationships with factories and producers who have made commitments to responsible manufacturing (living wages, ethical treatment of workers, minimizing environmental impact). We believe that fashion can be both creative and conscious, and strive to be at the intersection of both.

WE MADE YOU A LITTLE SOUVENIR:

Click below to check out our Brand Spotify Playlist for all things Blurry all the time:

This playlist is our music bible and the sonic foundation for a lot of our work.