BEHIND THE BRAND

SHORT AND SWEET:

Blurry Recreation is an alternative wellness brand for those who seek out self development in a streetwear package. Our goal is to sustainably create clothing that translates your inner magnetism outwardly and boldly. Each of our releases, interpretively explores themes around personal growth, self-actualization, and cultivating a deeper sense of self love through streetwear.

Our mission is to provide an alternative to the traditionally monochromatic and muted earth tones of wellness culture and let you access self development on more creative terms. We hope clothing from our brand inspires you to access wellness in a way that feels authentic.

For more information on our brand values and environmental commitments, please refer to our social responsibility page.

LONGER SCENIC ROUTE:

In addition to the emotional currents we want to create as a brand, we've also established commitments to minimizing our environmental footprint. In creating our clothing, we've deliberately sourced eco-friendly materials and implemented responsible manufacturing processes. We believe that fashion should be both fun and conscious, and strive to be concretely at the intersection of both.

As a brand we're motivated to provide our consumers with an opportunity to experiment with bold color ways, interpretative graphics, and imaginative designs in accessing a greater level of wellness. 

The decisions we make in our material choice, packaging, and partners, are deliberately made to be consistent with our broader brand philosophy and values.

WANT AN EVEN BETTER SENSE OF OUR BRAND?

Click below to check out our curated Spotify Playlist:

This playlist is our music bible and the sonic foundation for a lot of our work. We're frequently adding to the playlist and using it as inspiration for our design sessions. It's our hope that exploring the songs will give you a deeper sense of the spectrum of emotions and attitudes that we attempt to convey in our collections.